Huge Inc
Founded in 1999, sold in 2024, relocated in 2025 — a lot of change in one stretch.
Founded 1999 | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | ~1,240 employees
product-designbrandingweb-designweb-developmentux-research
What is Huge Inc?
Huge started in Brooklyn in 1999 under David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its life inside Interpublic Group. AEA Investors bought the agency in December 2024 and merged it with Hero Digital; a relocation to Manhattan followed in October 2025. Post-merger headcount sits around 1,240, with engagement sizes that follow large-agency norms rather than a published rate.
Huge Inc works primarily with clients in Enterprise transformation, Consumer products sectors. Its primary differentiator is: One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors.
Huge Inc tech stack and services
FigmaAdobe Creative SuiteReactWebflow
| Service area |
|---|
| Product Design |
| Branding |
| Web Design |
| Web Development |
| UX Research |
Huge Inc pricing
Short answer: Huge Inc uses a project-based, retainer pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
Huge Inc does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
Huge Inc pros and cons
| Advantages | Things to consider |
|---|---|
| +26 years of enterprise digital design history and case studies | -Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| +Post-merger headcount (~1,240) supports significant delivery capacity | -Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| +Covers brand, product, and web design/development under one roof | -Engagement sizes aren't published, complicating budget planning for smaller teams |
| +Recent Hero Digital merger brings additional capabilities into the brand |
Huge Inc vs alternatives
How Huge Inc compares to the other top Product Design companies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | SaaS, fintech, healthcare, EdTech — industry-matched credentials. | Deliberately built around four verticals — SaaS, fintech, healthcare, EdTech — rather than positioned as a generalist product design company, with credentials (HIPAA, NN/g) matched to that focus | 4.8 | Full comparison |
| IDEO | Enterprises, multi-year transformation, substantial budgets. | The firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide | 3.9 | Full comparison |
| Frog | Enterprises needing digital plus physical hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.7 | Full comparison |
| R/GA | Large brands, product design bundled with brand strategy. | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium brands, design plus production-grade engineering. | A client roster (Apple, IKEA, Nike, Disney) that outpaced its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.8 | Full comparison |
| MetaLab | Well-funded SaaS/fintech, full-stack design partner. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems | 4.1 | Full comparison |
| Clearleft | UK/EU orgs, independently owned UX consultancy. | One of the first dedicated UX agencies in Europe (2005), still independently owned two decades later, with 100+ clients across five continents | 4.0 | Full comparison |
| Nomensa | Government, banking, healthcare — accessibility built in. | Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people | 3.9 | Full comparison |
| Fresh Consulting | Hardware/robotics product design alongside software UX. | Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale | 3.8 | Full comparison |
| Cyber-Duck | Public-sector UK orgs, proven public-trust client list. | A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI | 3.7 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development. | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI company worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked, accessible rates. | A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, nonprofits — strategy-led, accessible. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.9 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Multi-vertical companies — BFSI to automotive, one team. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.8 | Full comparison |
| UX studio | B2B SaaS, research-first before any UI work. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce/web-app teams, Dribbble-top-ranked. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.4 | Full comparison |
Huge Inc FAQ
What is Huge Inc?
Founded in 1999, sold in 2024, relocated in 2025 — a lot of change in one stretch.
How much does Huge Inc charge?
Huge Inc uses project-based, retainer pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does Huge Inc use?
Huge Inc works with Figma, Adobe Creative Suite, React, Webflow. Primary industries served include Enterprise transformation, Consumer products.
Is Huge Inc right for enterprise?
Large brands, big agency mid-ownership-transition. ~1,240 team size. Key consideration: Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling.
What are the best Huge Inc alternatives?
The best alternatives to Huge Inc depend on your use case. Top options are:
- Phenomenon Studio: deliberately built around four verticals — saas, fintech, healthcare, edtech — rather than positioned as a generalist product design company, with credentials (hipaa, nn/g) matched to that focus
- IDEO: the firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare Huge Inc with other Product Design companies
Huge Inc vs Phenomenon Studio Huge Inc vs IDEO Huge Inc vs Frog Huge Inc vs R/GA Huge Inc vs Accenture Song Huge Inc vs Work & Co Huge Inc vs MetaLab Huge Inc vs Clearleft Huge Inc vs Nomensa Huge Inc vs Fresh Consulting Huge Inc vs Cyber-Duck Huge Inc vs Fireart Studio Huge Inc vs Qubstudio Huge Inc vs Excited Huge Inc vs Gapsy Studio Huge Inc vs Goji Labs Huge Inc vs UXDA Huge Inc vs Onething Design Huge Inc vs UX studio Huge Inc vs Halo Lab
Verify all details directly with Huge Inc before making a decision.