Huge Inc vs Fresh Consulting: full comparison for 2026
Quick verdict
Fresh Consulting (3.8/5) edges ahead of Huge Inc (3.6/5) overall. Fresh Consulting is the better choice for Hardware/robotics product design alongside software UX. Huge Inc is the stronger option for large brands, big agency mid-ownership-transition. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Fresh Consulting: head-to-head summary
| Criterion | Huge Inc | Fresh Consulting |
|---|---|---|
| Founded | 1999 | 2007 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Bellevue, WA, USA |
| Team size | ~1,240 | 150+ |
| Rating | 3.6 / 5 | 3.8 / 5 |
| Primary differentiator | One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors | Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale |
| Pricing model | Project-based, retainer | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, CAD tools, React |
| Industries served | Enterprise transformation, Consumer products | Healthcare, Consumer products, Enterprise transformation |
Huge Inc vs Fresh Consulting: overview
Huge Inc
Huge started in Brooklyn in 1999 under David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its life inside Interpublic Group. AEA Investors bought the agency in December 2024 and merged it with Hero Digital; a relocation to Manhattan followed in October 2025. Post-merger headcount sits around 1,240, with engagement sizes that follow large-agency norms rather than a published rate.
Fresh Consulting
Fresh Consulting has run out of Bellevue, Washington since 2007, growing to 150+ specialists spanning industrial design, UX, strategy, and engineering. That combination shows up in its project list: a robotic arm accelerated to launch for Ally Robotics, a first-of-its-kind robotic air hockey table built with Microsoft AI. The company's work spans medical, robotic, and industrial equipment alongside standard consumer and software product design — a physical-plus-digital range shared by only a handful of names in this list.
Services and capabilities: Huge Inc vs Fresh Consulting
| Capability | Huge Inc | Fresh Consulting |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Fresh Consulting
| Framework / platform | Huge Inc | Fresh Consulting |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Fresh Consulting
| Criterion | Huge Inc | Fresh Consulting |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Fresh Consulting
| Dimension | Huge Inc | Fresh Consulting |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Healthcare, Consumer products, Enterprise transformation |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Robotics or industrial-equipment product design and engineering, Medical device UX and hardware design |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Fresh Consulting: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Fresh Consulting | |
|---|---|
| + | 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof |
| + | Client work spans medical, robotic, and industrial equipment alongside consumer software |
| + | Named projects (Ally Robotics, Microsoft AI robotic air hockey table) demonstrate genuine hardware engineering capability |
| + | Nearly two decades of continuous operation since 2007 |
| - | Hardware-and-robotics emphasis may be a narrower fit for clients needing pure software/UI work |
| - | Pricing and minimum engagement size aren't published |
| - | Single primary office location (Bellevue) offers less multi-region delivery than larger networks |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Fresh Consulting?
A typical fit: robotics or industrial-equipment product design and engineering.
Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. Minimum engagement starts at Not published. Works best with clients in Healthcare, Consumer products, Enterprise transformation.
Decision matrix: Huge Inc vs Fresh Consulting
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Fresh Consulting |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Fresh Consulting (Not published) |
| You need specialist depth in a specific vertical | Fresh Consulting |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Fresh Consulting
| Use case | Huge Inc fit | Fresh Consulting fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Robotics or industrial-equipment product design and engineering | Limited | Strong | Fresh Consulting |
| Medical device UX and hardware design | Limited | Strong | Fresh Consulting |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Fresh Consulting
Fresh Consulting (3.8/5) is the stronger overall choice for most Product Design projects. Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Fresh Consulting FAQ
Is Huge Inc better than Fresh Consulting?
Fresh Consulting (3.8/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Fresh Consulting's strongest advantage: 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof.
How do Huge Inc and Fresh Consulting differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Fresh Consulting uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Fresh Consulting?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and Fresh Consulting?
Huge Inc's primary differentiator is: one of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. Fresh Consulting's primary differentiator is: combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. They also differ in team size (~1,240 vs 150+), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Healthcare, Consumer products).
Verify all details directly with each company before making a decision.