Onething Design
BFSI, healthcare, and automotive — one team, five industries, roots in Gurugram.
What is Onething Design?
What's now Onething Design took its current name in 2015, renamed from an earlier predecessor called Ketchup Designs Studio, so the founding date is treated as approximate. The company runs out of Gurugram, India with offices in Bangalore and San Francisco, reporting 52–73 employees depending on source. While most boutiques in this list specialize narrowly, Onething goes wide: BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
Onething Design works primarily with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility sectors. Its primary differentiator is: Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
Onething Design tech stack and services
| Service area |
|---|
| Product Design |
| UX Research |
| Branding |
Onething Design pricing
Short answer: Onething Design uses a fixed project, dedicated team pricing approach. Minimum engagement starts at $10K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $10K (per company website; independently unverifiable) | Well-defined scope |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
Onething Design pros and cons
| Advantages | Things to consider |
|---|---|
| +Covers five distinct industries from a single team, useful for clients working across multiple verticals | -Founding year is approximate — the company was renamed from an earlier predecessor in 2015 |
| +US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery | -Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA |
| +$10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this list | -Reported employee count varies by source (52–73), making capacity planning less precise |
| +A decade of operation under its current name, with roots stretching back further |
Onething Design vs alternatives
How Onething Design compares to the other top Product Design companies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | SaaS, fintech, healthcare, EdTech — industry-matched credentials. | Deliberately built around four verticals — SaaS, fintech, healthcare, EdTech — rather than positioned as a generalist product design company, with credentials (HIPAA, NN/g) matched to that focus | 4.8 | Full comparison |
| IDEO | Enterprises, multi-year transformation, substantial budgets. | The firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide | 3.9 | Full comparison |
| Frog | Enterprises needing digital plus physical hardware design. | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | 3.7 | Full comparison |
| R/GA | Large brands, product design bundled with brand strategy. | Fuses product design with marketing and brand strategy for large platforms, now independently owned for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises, design within tech transformation. | 36 studios and 2,000+ specialists operating inside Accenture — the largest global footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium brands, design plus production-grade engineering. | A client roster (Apple, IKEA, Nike, Disney) that outpaced its ~425-person headcount, delivered through an engineering-heavy design-and-build model | 3.8 | Full comparison |
| Huge Inc | Large brands, big agency mid-ownership-transition. | One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors | 3.6 | Full comparison |
| MetaLab | Well-funded SaaS/fintech, full-stack design partner. | A Slack/Uber/Coinbase/Midjourney-caliber portfolio built by a 160-person studio, delivered full-stack from research through design systems | 4.1 | Full comparison |
| Clearleft | UK/EU orgs, independently owned UX consultancy. | One of the first dedicated UX agencies in Europe (2005), still independently owned two decades later, with 100+ clients across five continents | 4.0 | Full comparison |
| Nomensa | Government, banking, healthcare — accessibility built in. | Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people | 3.9 | Full comparison |
| Fresh Consulting | Hardware/robotics product design alongside software UX. | Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale | 3.8 | Full comparison |
| Cyber-Duck | Public-sector UK orgs, proven public-trust client list. | A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI | 3.7 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development. | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP to enterprise redesign. | Currently Clutch's #1-ranked UX/UI company worldwide for 2026, with Red Dot Design Award recognition layered on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked, accessible rates. | A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, healthcare — perfect-rated boutique. | A perfect 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards, from a company that doesn't publish its own headcount | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, nonprofits — strategy-led, accessible. | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups | 3.9 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| UX studio | B2B SaaS, research-first before any UI work. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce/web-app teams, Dribbble-top-ranked. | Currently the #1-ranked Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.4 | Full comparison |
Onething Design FAQ
What is Onething Design?
BFSI, healthcare, and automotive — one team, five industries, roots in Gurugram.
How much does Onething Design charge?
Onething Design uses fixed project, dedicated team pricing. Minimum engagement starts at $10K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does Onething Design use?
Onething Design works with Figma, Sketch, Adobe Creative Suite. Primary industries served include Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Is Onething Design right for enterprise?
Multi-vertical companies — BFSI to automotive, one team. 52–73 team size. Key consideration: Founding year is approximate — the company was renamed from an earlier predecessor in 2015.
What are the best Onething Design alternatives?
The best alternatives to Onething Design depend on your use case. Top options are:
- Phenomenon Studio: deliberately built around four verticals — saas, fintech, healthcare, edtech — rather than positioned as a generalist product design company, with credentials (hipaa, nn/g) matched to that focus
- IDEO: the firm whose 1991 formation is most credited with establishing human-centered design as a formal discipline, still running roughly 24 studios worldwide
- Frog: still designs physical hardware (iot, automotive, medical devices) alongside software, inside capgemini invent's enterprise consulting scale
Compare Onething Design with other Product Design companies
Verify all details directly with Onething Design before making a decision.