Work & Co vs Huge Inc: full comparison for 2026
Quick verdict
Work & Co (3.8/5) edges ahead of Huge Inc (3.6/5) overall. Work & Co is the better choice for premium brands, design plus production-grade engineering. Huge Inc is the stronger option for large brands, big agency mid-ownership-transition. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Huge Inc: head-to-head summary
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Founded | 2013 | 1999 |
| HQ | Dumbo, Brooklyn, NY, USA | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) |
| Team size | 425+ | ~1,240 |
| Rating | 3.8 / 5 | 3.6 / 5 |
| Primary differentiator | A client roster (Apple, IKEA, Nike, Disney) that outpaced its ~425-person headcount, delivered through an engineering-heavy design-and-build model | One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors |
| Pricing model | Fixed project, dedicated team | Project-based, retainer |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, Adobe Creative Suite, React |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
Work & Co vs Huge Inc: overview
Work & Co
Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo launched Work & Co from Dumbo, Brooklyn in May 2013. Offices across the US, Latin America, and Europe followed, but headcount (roughly 425) never caught up with the client list — Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired this team, largely because design and front-end engineering happen inside the same group. Accenture Song acquired Work & Co in 2023.
Huge Inc
Huge started in Brooklyn in 1999 under David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its life inside Interpublic Group. AEA Investors bought the agency in December 2024 and merged it with Hero Digital; a relocation to Manhattan followed in October 2025. Post-merger headcount sits around 1,240, with engagement sizes that follow large-agency norms rather than a published rate.
Services and capabilities: Work & Co vs Huge Inc
| Capability | Work & Co | Huge Inc |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Huge Inc
| Framework / platform | Work & Co | Huge Inc |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Huge Inc
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Huge Inc
| Dimension | Work & Co | Huge Inc |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | Enterprise brand and digital product redesign, Large-scale web platform modernization |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Huge Inc: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount |
| + | Design and engineering under one roof cuts the hand-off risk of splitting vendors |
| + | 425+ people across the US, Europe, and Latin America give real multi-region capacity |
| + | Consistent record shipping flagship consumer digital products |
| - | Now part of Accenture Song, which shares a parent with the Accenture Song entry elsewhere in this list |
| - | A premium client base implies premium pricing even without a published minimum |
| - | Less vertical specialization (fintech, healthcare-specific) than boutiques built around one niche |
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
A client roster (Apple, IKEA, Nike, Disney) that outpaced its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Work & Co vs Huge Inc
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Huge Inc (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Huge Inc
| Use case | Work & Co fit | Huge Inc fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Limited | Strong | Huge Inc |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Huge Inc
Work & Co (3.8/5) is the stronger overall choice for most Product Design projects. A client roster (Apple, IKEA, Nike, Disney) that outpaced its ~425-person headcount, delivered through an engineering-heavy design-and-build model.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Work & Co vs Huge Inc FAQ
Is Work & Co better than Huge Inc?
Work & Co (3.8/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client roster (Apple, IKEA, Google, Nike, Disney) is exceptional relative to headcount. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies.
How do Work & Co and Huge Inc differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Huge Inc?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Work & Co and Huge Inc?
Work & Co's primary differentiator is: a client roster (Apple, IKEA, Nike, Disney) that outpaced its ~425-person headcount, delivered through an engineering-heavy design-and-build model. Huge Inc's primary differentiator is: one of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. They also differ in team size (425+ vs ~1,240), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each company before making a decision.