Huge Inc vs Cyber-Duck: full comparison for 2026
Quick verdict
Cyber-Duck (3.7/5) edges ahead of Huge Inc (3.6/5) overall. Cyber-Duck is the better choice for public-sector UK orgs, proven public-trust client list. Huge Inc is the stronger option for large brands, big agency mid-ownership-transition. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Cyber-Duck: head-to-head summary
| Criterion | Huge Inc | Cyber-Duck |
|---|---|---|
| Founded | 1999 | 2005 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Elstree, Hertfordshire, UK |
| Team size | ~1,240 | 90+ |
| Rating | 3.6 / 5 | 3.7 / 5 |
| Primary differentiator | One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors | A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI |
| Pricing model | Project-based, retainer | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, React |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare, Enterprise transformation |
Huge Inc vs Cyber-Duck: overview
Huge Inc
Huge started in Brooklyn in 1999 under David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, spending most of its life inside Interpublic Group. AEA Investors bought the agency in December 2024 and merged it with Hero Digital; a relocation to Manhattan followed in October 2025. Post-merger headcount sits around 1,240, with engagement sizes that follow large-agency norms rather than a published rate.
Cyber-Duck
Danny Bluestone founded Cyber-Duck in 2005 in Elstree, Hertfordshire, building a UX and software development practice that grew to 90+ staff across the UK and Europe before CACI acquired it, an ownership change worth disclosing. Client relationships include the Bank of England, Cancer Research UK, GOV.UK Verify partner CitizenSafe, the Commonwealth of Nations, Sport England, and Mitsubishi Electric — a client list skewed toward public-sector and regulated-industry work.
Services and capabilities: Huge Inc vs Cyber-Duck
| Capability | Huge Inc | Cyber-Duck |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Cyber-Duck
| Framework / platform | Huge Inc | Cyber-Duck |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Cyber-Duck
| Criterion | Huge Inc | Cyber-Duck |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Cyber-Duck
| Dimension | Huge Inc | Cyber-Duck |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare, Enterprise transformation |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Government or public-sector digital service UX, Regulated-industry (banking, healthcare charity) product design |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Cyber-Duck: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Cyber-Duck | |
|---|---|
| + | Client list (Bank of England, Cancer Research UK, GOV.UK Verify, Commonwealth of Nations) demonstrates genuine public-sector trust |
| + | 90+ staff across the UK and Europe supports mid-size delivery capacity |
| + | Two decades of continuous operation since 2005 |
| + | CACI acquisition provides access to a larger UK consulting and data-analytics organization |
| - | Acquired by CACI — no longer an independently owned agency, worth disclosing to prospective clients |
| - | Public-sector-heavy client list may be a less direct fit for consumer or startup-stage clients |
| - | Pricing and minimum engagement size aren't published |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Cyber-Duck?
A typical fit: government or public-sector digital service UX.
A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI. Minimum engagement starts at Not published. Works best with clients in Financial services / fintech, Healthcare, Enterprise transformation.
Decision matrix: Huge Inc vs Cyber-Duck
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Cyber-Duck (Not published) |
| You need specialist depth in a specific vertical | Cyber-Duck |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Cyber-Duck
| Use case | Huge Inc fit | Cyber-Duck fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Government or public-sector digital service UX | Limited | Strong | Cyber-Duck |
| Regulated-industry (banking, healthcare charity) product design | Limited | Strong | Cyber-Duck |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Cyber-Duck
Cyber-Duck (3.7/5) is the stronger overall choice for most Product Design projects. A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI.
Huge Inc (3.6/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Cyber-Duck FAQ
Is Huge Inc better than Cyber-Duck?
Cyber-Duck (3.7/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design history and case studies. Cyber-Duck's strongest advantage: client list (Bank of England, Cancer Research UK, GOV.UK Verify, Commonwealth of Nations) demonstrates genuine public-sector trust.
How do Huge Inc and Cyber-Duck differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Cyber-Duck uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Cyber-Duck?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and Cyber-Duck?
Huge Inc's primary differentiator is: one of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. Cyber-Duck's primary differentiator is: a UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI. They also differ in team size (~1,240 vs 90+), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Healthcare).
Verify all details directly with each company before making a decision.