Huge Inc vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Huge Inc (3.7/5) overall. Excited is the better choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates.. Huge Inc is the stronger option for large enterprise brands comfortable working with a big company mid-way through a recent ownership transition.. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Excited: head-to-head summary
| Criterion | Huge Inc | Excited |
|---|---|---|
| Founded | 1999 | 2018 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Lviv, Ukraine |
| Team size | ~1,240 | 100+ |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Best for | Large enterprise brands comfortable working with a big company mid-way through a recent ownership transition. | SaaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates. |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech |
Huge Inc vs Excited: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro founded Huge in Brooklyn in 1999; the company relocated to Manhattan in October 2025. Years inside Interpublic Group preceded a December 2024 sale to private equity firm AEA Investors and a merger with Hero Digital — a recent restructuring worth weighing carefully. Post-merger headcount runs around 1,240, with engagement sizes following large-agency norms rather than a published per-project rate.
Excited
Excited started in 2018 out of Lviv, Ukraine and has grown to 100+ designers, with Clutch consistently ranking it among the Top 5 UX companies globally — roughly 70% of its reviewers cite quality and creativity by name. Its work covers UX/UI, product design, branding, and motion design, aimed squarely at SaaS and fintech, with delivery across 20+ countries and a self-reported reach of 15M+ product users (per company; independently unverifiable exact reach figure).
Services and capabilities: Huge Inc vs Excited
| Capability | Huge Inc | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Excited
| Framework / platform | Huge Inc | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Excited
| Criterion | Huge Inc | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Excited
| Dimension | Huge Inc | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Excited: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| Excited | |
|---|---|
| + | Repeated Top 5 UX company ranking worldwide by Clutch, not a one-off placement |
| + | Roughly 70% of Clutch reviewers specifically cite quality/creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted companies |
| - | SaaS/fintech specialization means less fit outside those two verticals |
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable working with a big company mid-way through a recent ownership transition..
One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Huge Inc vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Excited
| Use case | Huge Inc fit | Excited fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. It is best for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
Huge Inc (3.7/5) is the better choice when large enterprise brands comfortable working with a big company mid-way through a recent ownership transition.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Excited FAQ
Is Huge Inc better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Huge Inc is better for large enterprise brands comfortable working with a big company mid-way through a recent ownership transition.. Excited is better for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
How do Huge Inc and Excited differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Excited?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and Excited?
Huge Inc's primary differentiator is: one of the largest, longest-running digital companies in this list, now merged with hero digital under aea investors. Excited's primary differentiator is: a repeat clutch top-5 global ux ranking, with roughly 70% of reviews specifically citing quality and creativity. They also differ in team size (~1,240 vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each company before making a decision.