Frog vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Frog (3.7/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked, accessible rates. Frog is the stronger option for enterprises needing digital plus physical hardware design. The right choice depends on your project size, budget, and required tech stack.
Frog vs Excited: head-to-head summary
| Criterion | Frog | Excited |
|---|---|---|
| Founded | 1969 | 2018 |
| HQ | San Francisco, CA, USA | Lviv, Ukraine |
| Team size | 2,000+ | 100+ |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Primary differentiator | Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale | A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
Frog vs Excited: overview
Frog
Three ownership changes separate today's frog from its 1969 start as Esslinger Design in Germany — Aricent, then Altran, then Capgemini, which folded the studio into Capgemini Invent in 2019. Capgemini has since merged Fahrenheit 212, Idean, and June21 into the same brand, landing at roughly 2,000 people across 35 studios. What survives all that consolidation: frog still designs physical hardware — IoT, automotive, medical devices — alongside software, a combination most peers on this list no longer offer.
Excited
Excited opened in Lviv, Ukraine in 2018 and has grown to 100+ designers while holding a repeated spot among Clutch's Top 5 UX companies globally. Around 70% of its Clutch reviewers specifically name quality and creativity — an unusually direct signal in review data most companies don't get. The company narrows deliberately to SaaS and fintech, covering UX/UI, product design, branding, and motion design, with delivery experience across 20+ countries.
Services and capabilities: Frog vs Excited
| Capability | Frog | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Excited
| Framework / platform | Frog | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Frog vs Excited
| Criterion | Frog | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Excited
| Dimension | Frog | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
| Best use cases | IoT and connected hardware product design, Automotive and smart-home interface design | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Frog vs Excited: pros and cons
| Frog | |
|---|---|
| + | Rare combined software-plus-physical-hardware design capability in this list |
| + | 35 global studios support multi-region enterprise programs |
| + | More than five decades of brand history and design case studies |
| + | Access to Capgemini Invent's broader technology-consulting bench |
| - | Operates as a Capgemini Invent brand today, not an independent company — worth disclosing to prospective clients |
| - | Absorbed several legacy agencies (Fahrenheit 212, Idean, June21) under one brand, which can mean inconsistent staffing |
| - | Consulting-firm process overhead can slow fast-moving engagements relative to boutique companies |
| Excited | |
|---|---|
| + | Sustained Top 5 UX company ranking worldwide by Clutch, not a one-off placement |
| + | About 70% of Clutch reviewers specifically cite quality and creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted companies |
| - | SaaS/fintech specialization means less fit outside those two verticals |
Who should choose Frog?
A typical fit: IoT and connected hardware product design.
Still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Frog vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Frog (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Excited
| Use case | Frog fit | Excited fit | Winner |
|---|---|---|---|
| IoT and connected hardware product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity.
Frog (3.7/5) is worth a look if you need automotive and smart-home interface design. If your situation matches that, Frog is a competitive option.
Related comparisons
Frog vs Excited FAQ
Is Frog better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Frog's strongest advantage: rare combined software-plus-physical-hardware design capability in this list. Excited's strongest advantage: sustained Top 5 UX company ranking worldwide by Clutch, not a one-off placement.
How do Frog and Excited differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Excited?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Frog and Excited?
Frog's primary differentiator is: still designs physical hardware (IoT, automotive, medical devices) alongside software, inside Capgemini Invent's enterprise consulting scale. Excited's primary differentiator is: a sustained Top 5 global UX company ranking on Clutch, with about 70% of reviews specifically citing quality and creativity. They also differ in team size (2,000+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each company before making a decision.