Excited vs Goji Labs: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Goji Labs (3.9/5) overall. Excited is the better choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates.. Goji Labs is the stronger option for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. The right choice depends on your project size, budget, and required tech stack.
Excited vs Goji Labs: head-to-head summary
| Criterion | Excited | Goji Labs |
|---|---|---|
| Founded | 2018 | 2014 |
| HQ | Lviv, Ukraine | West Hollywood / Los Angeles, CA, USA |
| Team size | 100+ | 11–50 |
| Rating | 4.6 / 5 | 3.9 / 5 |
| Best for | SaaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates. | Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing. |
| Pricing model | Fixed project, dedicated team | Fixed project, T&M |
| Min. engagement | $20K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Framer, After Effects | Figma, React, Swift |
| Industries served | SaaS / B2B software, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
Excited vs Goji Labs: overview
Excited
Excited started in 2018 out of Lviv, Ukraine and has grown to 100+ designers, with Clutch consistently ranking it among the Top 5 UX companies globally — roughly 70% of its reviewers cite quality and creativity by name. Its work covers UX/UI, product design, branding, and motion design, aimed squarely at SaaS and fintech, with delivery across 20+ countries and a self-reported reach of 15M+ product users (per company; independently unverifiable exact reach figure).
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015); it's based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the company describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Services and capabilities: Excited vs Goji Labs
| Capability | Excited | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs Goji Labs
| Framework / platform | Excited | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs Goji Labs
| Criterion | Excited | Goji Labs |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Excited vs Goji Labs
| Dimension | Excited | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Excited vs Goji Labs: pros and cons
| Excited | |
|---|---|
| + | Repeated Top 5 UX company ranking worldwide by Clutch, not a one-off placement |
| + | Roughly 70% of Clutch reviewers specifically cite quality/creativity, a strong qualitative signal |
| + | Purpose-built around SaaS and fintech, giving real vertical depth |
| + | Delivery experience across 20+ countries demonstrates broad operational reach |
| - | The 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted companies |
| - | SaaS/fintech specialization means less fit outside those two verticals |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Excited vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Goji Labs |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs Goji Labs
| Use case | Excited fit | Goji Labs fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Limited | Excited |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs Goji Labs
Excited (4.6/5) is the stronger overall choice for most Product Design projects. A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity. It is best for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates..
Goji Labs (3.9/5) is the better choice when startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. If your situation matches those criteria, Goji Labs is a competitive option.
Related comparisons
Excited vs Goji Labs FAQ
Is Excited better than Goji Labs?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited is better for saaS and fintech product teams wanting a Clutch Top-5 specialist without enterprise-agency rates.. Goji Labs is better for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
How do Excited and Goji Labs differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Excited and Goji Labs?
Excited's primary differentiator is: a repeat clutch top-5 global ux ranking, with roughly 70% of reviews specifically citing quality and creativity. Goji Labs's primary differentiator is: a 2025 inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. They also differ in team size (100+ vs 11–50), minimum engagement ($20K (per company website; independently unverifiable) vs $15K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs EdTech, Financial services / fintech).
Verify all details directly with each company before making a decision.