Frog vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (3.9/5) edges ahead of Frog (3.8/5) overall. Goji Labs is the better choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. Frog is the stronger option for enterprises needing design that covers both digital products and physical/connected hardware in one engagement.. The right choice depends on your project size, budget, and required tech stack.
Frog vs Goji Labs: head-to-head summary
| Criterion | Frog | Goji Labs |
|---|---|---|
| Founded | 1969 | 2014 |
| HQ | San Francisco, CA, USA | West Hollywood / Los Angeles, CA, USA |
| Team size | 2,000+ | 11–50 |
| Rating | 3.8 / 5 | 3.9 / 5 |
| Best for | Enterprises needing design that covers both digital products and physical/connected hardware in one engagement. | Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing. |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, React, Swift |
| Industries served | Enterprise transformation, Consumer products, Healthcare | EdTech, Financial services / fintech, Healthcare |
Frog vs Goji Labs: overview
Frog
Frog began in 1969 as Esslinger Design in Germany, later rebranding to frog design and passing through Aricent and Altran before landing inside Capgemini Invent in 2019 — an ownership chain worth disclosing. Capgemini has since folded Fahrenheit 212, Idean, and June21 into the frog brand, bringing headcount to roughly 2,000 across 35 studios. Its differentiator is scope: IoT, smart-home, automotive, and medical devices, not just screens.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015); it's based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the company describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Services and capabilities: Frog vs Goji Labs
| Capability | Frog | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Goji Labs
| Framework / platform | Frog | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Frog vs Goji Labs
| Criterion | Frog | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Goji Labs
| Dimension | Frog | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | EdTech, Financial services / fintech, Healthcare |
| Best use cases | IoT and connected hardware product design, Automotive and smart-home interface design | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Frog vs Goji Labs: pros and cons
| Frog | |
|---|---|
| + | One of the few companies in this list spanning both software and physical/IoT hardware design |
| + | 35 global studios support multi-region enterprise programs |
| + | More than five decades of brand history and design case studies |
| + | Access to Capgemini Invent's broader technology-consulting bench |
| - | Operates as a Capgemini Invent brand today, not an independent company — worth disclosing to prospective clients |
| - | Absorbed several legacy agencies (Fahrenheit 212, Idean, June21) under one brand, which can mean inconsistent staffing |
| - | Consulting-firm process overhead can slow fast-moving engagements relative to boutique companies |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Frog?
Frog is the right choice for enterprises needing design that covers both digital products and physical/connected hardware in one engagement..
Combined software-and-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Frog vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Frog (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Goji Labs
| Use case | Frog fit | Goji Labs fit | Winner |
|---|---|---|---|
| IoT and connected hardware product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Goji Labs
Goji Labs (3.9/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. It is best for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
Frog (3.8/5) is the better choice when enterprises needing design that covers both digital products and physical/connected hardware in one engagement.. If your situation matches those criteria, Frog is a competitive option.
Related comparisons
Frog vs Goji Labs FAQ
Is Frog better than Goji Labs?
Goji Labs (3.9/5) scores higher overall, but "better" depends on your use case. Frog is better for enterprises needing design that covers both digital products and physical/connected hardware in one engagement.. Goji Labs is better for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
How do Frog and Goji Labs differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Goji Labs?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Frog and Goji Labs?
Frog's primary differentiator is: combined software-and-hardware design capability (iot, automotive, medical devices) at capgemini invent scale. Goji Labs's primary differentiator is: a 2025 inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs. They also differ in team size (2,000+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs EdTech, Financial services / fintech).
Verify all details directly with each company before making a decision.