Nomensa vs Goji Labs: full comparison for 2026
Quick verdict
Nomensa (3.9/5) edges ahead of Goji Labs (3.9/5) overall. Nomensa is the better choice for Government, banking, healthcare — accessibility built in. Goji Labs is the stronger option for Startups, entrepreneurs, nonprofits — strategy-led, accessible. The right choice depends on your project size, budget, and required tech stack.
Nomensa vs Goji Labs: head-to-head summary
| Criterion | Nomensa | Goji Labs |
|---|---|---|
| Founded | 2001 | 2014 |
| HQ | Bristol, UK (also London and Amsterdam) | West Hollywood / Los Angeles, CA, USA |
| Team size | 100+ | 11–50 |
| Rating | 3.9 / 5 | 3.9 / 5 |
| Primary differentiator | Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Project-based (not published) | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, Adobe Creative Suite | Figma, React, Swift |
| Industries served | Financial services / fintech, Healthcare, EdTech | EdTech, Financial services / fintech, Healthcare |
Nomensa vs Goji Labs: overview
Nomensa
Simon Norris, Sally Lincoln, and Alastair Campbell founded Nomensa in 2001 around a specific combination: psychology, user-centered design, and accessibility. Now running from Bristol, London, and Amsterdam with 100+ people, the company calls itself one of Europe's largest specialist UX agencies, serving banking, e-commerce, education, entertainment, government, and healthcare clients. Accessibility isn't an add-on service here — auditing, testing, training, and consultancy sit alongside standard UX design work.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led practice from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most names here: it explicitly takes on nonprofits and individual entrepreneurs, not only venture-funded companies.
Services and capabilities: Nomensa vs Goji Labs
| Capability | Nomensa | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Nomensa vs Goji Labs
| Framework / platform | Nomensa | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Nomensa vs Goji Labs
| Criterion | Nomensa | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Nomensa vs Goji Labs
| Dimension | Nomensa | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Financial services / fintech, Healthcare, EdTech | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Government or public-sector digital accessibility compliance, Banking or healthcare UX requiring built-in accessibility auditing | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Nomensa vs Goji Labs: pros and cons
| Nomensa | |
|---|---|
| + | Accessibility expertise built into the practice since 2001, not added later as a compliance afterthought |
| + | 100+ people across Bristol, London, and Amsterdam is a genuinely large specialist UX team |
| + | Serves banking, e-commerce, education, government, and healthcare — sectors where accessibility compliance matters most |
| + | Independently founded and still operating under its original leadership focus |
| - | Accessibility-and-psychology specialization may be a narrower fit for clients whose priority is pure visual design |
| - | Pricing and minimum engagement size aren't published |
| - | European office footprint (Bristol, London, Amsterdam) offers less overlap with US or APAC business hours |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Nomensa?
A typical fit: government or public-sector digital accessibility compliance.
Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people. Minimum engagement starts at Not published. Works best with clients in Financial services / fintech, Healthcare, EdTech.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Nomensa vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Nomensa |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Nomensa (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Nomensa |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Nomensa vs Goji Labs
| Use case | Nomensa fit | Goji Labs fit | Winner |
|---|---|---|---|
| Government or public-sector digital accessibility compliance | Strong | Limited | Nomensa |
| Banking or healthcare UX requiring built-in accessibility auditing | Strong | Limited | Nomensa |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Nomensa vs Goji Labs
Nomensa (3.9/5) is the stronger overall choice for most Product Design projects. Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people.
Goji Labs (3.9/5) is worth a look if you need EdTech or healthtech MVP for an early-stage startup. If your situation matches that, Goji Labs is a competitive option.
Related comparisons
Nomensa vs Goji Labs FAQ
Is Nomensa better than Goji Labs?
Nomensa (3.9/5) scores higher overall, but "better" depends on your use case. Nomensa's strongest advantage: accessibility expertise built into the practice since 2001, not added later as a compliance afterthought. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do Nomensa and Goji Labs differ in pricing?
Nomensa uses project-based (not published) pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Nomensa or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Nomensa and Goji Labs?
Nomensa's primary differentiator is: built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (100+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Financial services / fintech, Healthcare vs EdTech, Financial services / fintech).
Verify all details directly with each company before making a decision.