Fresh Consulting vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (3.9/5) edges ahead of Fresh Consulting (3.8/5) overall. Goji Labs is the better choice for Startups, entrepreneurs, nonprofits — strategy-led, accessible. Fresh Consulting is the stronger option for Hardware/robotics product design alongside software UX. The right choice depends on your project size, budget, and required tech stack.
Fresh Consulting vs Goji Labs: head-to-head summary
| Criterion | Fresh Consulting | Goji Labs |
|---|---|---|
| Founded | 2007 | 2014 |
| HQ | Bellevue, WA, USA | West Hollywood / Los Angeles, CA, USA |
| Team size | 150+ | 11–50 |
| Rating | 3.8 / 5 | 3.9 / 5 |
| Primary differentiator | Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Project-based (not published) | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, CAD tools, React | Figma, React, Swift |
| Industries served | Healthcare, Consumer products, Enterprise transformation | EdTech, Financial services / fintech, Healthcare |
Fresh Consulting vs Goji Labs: overview
Fresh Consulting
Fresh Consulting has run out of Bellevue, Washington since 2007, growing to 150+ specialists spanning industrial design, UX, strategy, and engineering. That combination shows up in its project list: a robotic arm accelerated to launch for Ally Robotics, a first-of-its-kind robotic air hockey table built with Microsoft AI. The company's work spans medical, robotic, and industrial equipment alongside standard consumer and software product design — a physical-plus-digital range shared by only a handful of names in this list.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led practice from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most names here: it explicitly takes on nonprofits and individual entrepreneurs, not only venture-funded companies.
Services and capabilities: Fresh Consulting vs Goji Labs
| Capability | Fresh Consulting | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Fresh Consulting vs Goji Labs
| Framework / platform | Fresh Consulting | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Fresh Consulting vs Goji Labs
| Criterion | Fresh Consulting | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Fresh Consulting vs Goji Labs
| Dimension | Fresh Consulting | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Healthcare, Consumer products, Enterprise transformation | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Robotics or industrial-equipment product design and engineering, Medical device UX and hardware design | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Fresh Consulting vs Goji Labs: pros and cons
| Fresh Consulting | |
|---|---|
| + | 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof |
| + | Client work spans medical, robotic, and industrial equipment alongside consumer software |
| + | Named projects (Ally Robotics, Microsoft AI robotic air hockey table) demonstrate genuine hardware engineering capability |
| + | Nearly two decades of continuous operation since 2007 |
| - | Hardware-and-robotics emphasis may be a narrower fit for clients needing pure software/UI work |
| - | Pricing and minimum engagement size aren't published |
| - | Single primary office location (Bellevue) offers less multi-region delivery than larger networks |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Fresh Consulting?
A typical fit: robotics or industrial-equipment product design and engineering.
Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. Minimum engagement starts at Not published. Works best with clients in Healthcare, Consumer products, Enterprise transformation.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Fresh Consulting vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Fresh Consulting |
| You need a large dedicated team for an ongoing programme | Fresh Consulting |
| Your budget is at the lower end | Compare: Fresh Consulting (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Fresh Consulting |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Fresh Consulting vs Goji Labs
| Use case | Fresh Consulting fit | Goji Labs fit | Winner |
|---|---|---|---|
| Robotics or industrial-equipment product design and engineering | Strong | Limited | Fresh Consulting |
| Medical device UX and hardware design | Strong | Limited | Fresh Consulting |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Fresh Consulting vs Goji Labs
Goji Labs (3.9/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups.
Fresh Consulting (3.8/5) is worth a look if you need medical device UX and hardware design. If your situation matches that, Fresh Consulting is a competitive option.
Related comparisons
Fresh Consulting vs Goji Labs FAQ
Is Fresh Consulting better than Goji Labs?
Goji Labs (3.9/5) scores higher overall, but "better" depends on your use case. Fresh Consulting's strongest advantage: 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do Fresh Consulting and Goji Labs differ in pricing?
Fresh Consulting uses project-based (not published) pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Fresh Consulting or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Fresh Consulting and Goji Labs?
Fresh Consulting's primary differentiator is: combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (150+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Healthcare, Consumer products vs EdTech, Financial services / fintech).
Verify all details directly with each company before making a decision.