Cyber-Duck vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (3.9/5) edges ahead of Cyber-Duck (3.7/5) overall. Goji Labs is the better choice for Startups, entrepreneurs, nonprofits — strategy-led, accessible. Cyber-Duck is the stronger option for public-sector UK orgs, proven public-trust client list. The right choice depends on your project size, budget, and required tech stack.
Cyber-Duck vs Goji Labs: head-to-head summary
| Criterion | Cyber-Duck | Goji Labs |
|---|---|---|
| Founded | 2005 | 2014 |
| HQ | Elstree, Hertfordshire, UK | West Hollywood / Los Angeles, CA, USA |
| Team size | 90+ | 11–50 |
| Rating | 3.7 / 5 | 3.9 / 5 |
| Primary differentiator | A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI | A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| Pricing model | Project-based (not published) | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, React | Figma, React, Swift |
| Industries served | Financial services / fintech, Healthcare, Enterprise transformation | EdTech, Financial services / fintech, Healthcare |
Cyber-Duck vs Goji Labs: overview
Cyber-Duck
Danny Bluestone founded Cyber-Duck in 2005 in Elstree, Hertfordshire, building a UX and software development practice that grew to 90+ staff across the UK and Europe before CACI acquired it, an ownership change worth disclosing. Client relationships include the Bank of England, Cancer Research UK, GOV.UK Verify partner CitizenSafe, the Commonwealth of Nations, Sport England, and Mitsubishi Electric — a client list skewed toward public-sector and regulated-industry work.
Goji Labs
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source says 2015), building a strategy-led practice from West Hollywood/Los Angeles that now runs 11–50 employees. The company made the 2025 Inc. 5000 list and carries 84 Clutch reviews, with deep edtech, fintech, and healthtech experience. What separates Goji from most names here: it explicitly takes on nonprofits and individual entrepreneurs, not only venture-funded companies.
Services and capabilities: Cyber-Duck vs Goji Labs
| Capability | Cyber-Duck | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Cyber-Duck vs Goji Labs
| Framework / platform | Cyber-Duck | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Cyber-Duck vs Goji Labs
| Criterion | Cyber-Duck | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Cyber-Duck vs Goji Labs
| Dimension | Cyber-Duck | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Financial services / fintech, Healthcare, Enterprise transformation | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Government or public-sector digital service UX, Regulated-industry (banking, healthcare charity) product design | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Cyber-Duck vs Goji Labs: pros and cons
| Cyber-Duck | |
|---|---|
| + | Client list (Bank of England, Cancer Research UK, GOV.UK Verify, Commonwealth of Nations) demonstrates genuine public-sector trust |
| + | 90+ staff across the UK and Europe supports mid-size delivery capacity |
| + | Two decades of continuous operation since 2005 |
| + | CACI acquisition provides access to a larger UK consulting and data-analytics organization |
| - | Acquired by CACI — no longer an independently owned agency, worth disclosing to prospective clients |
| - | Public-sector-heavy client list may be a less direct fit for consumer or startup-stage clients |
| - | Pricing and minimum engagement size aren't published |
| Goji Labs | |
|---|---|
| + | Independently verified 2025 Inc. 5000 growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not only funded startups |
| + | Strategy-led approach pairs product discovery with delivery inside one team |
| - | The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| - | Founding year is disputed between sources (2014 vs. 2015) |
| - | Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
Who should choose Cyber-Duck?
A typical fit: government or public-sector digital service UX.
A UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI. Minimum engagement starts at Not published. Works best with clients in Financial services / fintech, Healthcare, Enterprise transformation.
Who should choose Goji Labs?
A typical fit: nonprofit or mission-driven product design.
A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Cyber-Duck vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Cyber-Duck |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Cyber-Duck (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Cyber-Duck |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Cyber-Duck vs Goji Labs
| Use case | Cyber-Duck fit | Goji Labs fit | Winner |
|---|---|---|---|
| Government or public-sector digital service UX | Strong | Limited | Cyber-Duck |
| Regulated-industry (banking, healthcare charity) product design | Strong | Limited | Cyber-Duck |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Cyber-Duck vs Goji Labs
Goji Labs (3.9/5) is the stronger overall choice for most Product Design projects. A 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups.
Cyber-Duck (3.7/5) is worth a look if you need regulated-industry (banking, healthcare charity) product design. If your situation matches that, Cyber-Duck is a competitive option.
Related comparisons
Cyber-Duck vs Goji Labs FAQ
Is Cyber-Duck better than Goji Labs?
Goji Labs (3.9/5) scores higher overall, but "better" depends on your use case. Cyber-Duck's strongest advantage: client list (Bank of England, Cancer Research UK, GOV.UK Verify, Commonwealth of Nations) demonstrates genuine public-sector trust. Goji Labs's strongest advantage: independently verified 2025 Inc. 5000 growth recognition.
How do Cyber-Duck and Goji Labs differ in pricing?
Cyber-Duck uses project-based (not published) pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Cyber-Duck or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Cyber-Duck and Goji Labs?
Cyber-Duck's primary differentiator is: a UX and development practice built on public-sector and regulated-industry trust (Bank of England, Cancer Research UK, GOV.UK), now backed by CACI. Goji Labs's primary differentiator is: a 2025 Inc. 5000 honoree that explicitly serves nonprofits and individual entrepreneurs, not only funded startups. They also differ in team size (90+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Financial services / fintech, Healthcare vs EdTech, Financial services / fintech).
Verify all details directly with each company before making a decision.