R/GA vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.2/5) edges ahead of R/GA (3.7/5) overall. UXDA is the better choice for banks and fintech companies wanting a company exclusively focused on financial-services UX.. R/GA is the stronger option for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. The right choice depends on your project size, budget, and required tech stack.
R/GA vs UXDA: head-to-head summary
| Criterion | R/GA | UXDA |
|---|---|---|
| Founded | 1977 | 2015 |
| HQ | New York City, NY, USA | Riga, Latvia |
| Team size | ~2,000 | 25+ |
| Rating | 3.7 / 5 | 4.2 / 5 |
| Best for | Large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy. | Banks and fintech companies wanting a company exclusively focused on financial-services UX. |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Sketch, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech |
R/GA vs UXDA: overview
R/GA
R/GA has operated out of New York City since 1977 and now spans ten countries, including Austin, London, São Paulo, Singapore, and Stockholm. Twenty-three years inside Interpublic Group ended with an independent buyout in March 2025, backed by private equity firm Truelink Capital — a recent structural shift worth disclosing. Its differentiator is fusing digital product design with marketing and brand strategy for large consumer and enterprise brands.
UXDA
Alex Kreger and co-founder Linda launched UXDA (Financial UX Design) in 2015, based in Riga, Latvia with a 25+ multidisciplinary team. Over a decade, the company has defined or governed 150+ banking and fintech digital platforms across 39 countries — an exclusively financial-services focus that makes it the clearest fintech specialist in this list.
Services and capabilities: R/GA vs UXDA
| Capability | R/GA | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs UXDA
| Framework / platform | R/GA | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs UXDA
| Criterion | R/GA | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: R/GA vs UXDA
| Dimension | R/GA | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
R/GA vs UXDA: pros and cons
| R/GA | |
|---|---|
| + | Combines product design with marketing and brand strategy, useful for clients needing both from one vendor |
| + | Ten-country presence spans North America, Europe, Latin America, and APAC |
| + | Nearly five decades of case studies and enterprise brand relationships |
| + | Now independently owned following the March 2025 buyout, after 23 years inside Interpublic Group |
| - | Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| - | Marketing-first positioning means less pure product-design specialization than boutique companies |
| - | Scale and pricing suit large-brand budgets more than early-stage product teams |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus gives it domain expertise generalist companies simply can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation compounds domain knowledge over time |
| - | The exclusive fintech focus is a real limitation for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs higher than most 25-person boutiques |
| - | Small team size (25+) caps capacity for very large, multi-workstream programs |
Who should choose R/GA?
R/GA is the right choice for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy..
Fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from IPG. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose UXDA?
UXDA is the right choice for banks and fintech companies wanting a company exclusively focused on financial-services UX..
The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: R/GA vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: R/GA (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs UXDA
| Use case | R/GA fit | UXDA fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing/campaign component | Strong | Limited | R/GA |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs UXDA
UXDA (4.2/5) is the stronger overall choice for most Product Design projects. The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. It is best for banks and fintech companies wanting a company exclusively focused on financial-services UX..
R/GA (3.7/5) is the better choice when large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. If your situation matches those criteria, R/GA is a competitive option.
Related comparisons
R/GA vs UXDA FAQ
Is R/GA better than UXDA?
UXDA (4.2/5) scores higher overall, but "better" depends on your use case. R/GA is better for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. UXDA is better for banks and fintech companies wanting a company exclusively focused on financial-services UX..
How do R/GA and UXDA differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or UXDA?
R/GA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between R/GA and UXDA?
R/GA's primary differentiator is: fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from ipg. UXDA's primary differentiator is: the only company in this list exclusively focused on financial services ux, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (~2,000 vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech).
Verify all details directly with each company before making a decision.