Nomensa vs Fresh Consulting: full comparison for 2026
Quick verdict
Nomensa (3.9/5) edges ahead of Fresh Consulting (3.8/5) overall. Nomensa is the better choice for Government, banking, healthcare — accessibility built in. Fresh Consulting is the stronger option for Hardware/robotics product design alongside software UX. The right choice depends on your project size, budget, and required tech stack.
Nomensa vs Fresh Consulting: head-to-head summary
| Criterion | Nomensa | Fresh Consulting |
|---|---|---|
| Founded | 2001 | 2007 |
| HQ | Bristol, UK (also London and Amsterdam) | Bellevue, WA, USA |
| Team size | 100+ | 150+ |
| Rating | 3.9 / 5 | 3.8 / 5 |
| Primary differentiator | Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people | Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale |
| Pricing model | Project-based (not published) | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Sketch, Adobe Creative Suite | Figma, CAD tools, React |
| Industries served | Financial services / fintech, Healthcare, EdTech | Healthcare, Consumer products, Enterprise transformation |
Nomensa vs Fresh Consulting: overview
Nomensa
Simon Norris, Sally Lincoln, and Alastair Campbell founded Nomensa in 2001 around a specific combination: psychology, user-centered design, and accessibility. Now running from Bristol, London, and Amsterdam with 100+ people, the company calls itself one of Europe's largest specialist UX agencies, serving banking, e-commerce, education, entertainment, government, and healthcare clients. Accessibility isn't an add-on service here — auditing, testing, training, and consultancy sit alongside standard UX design work.
Fresh Consulting
Fresh Consulting has run out of Bellevue, Washington since 2007, growing to 150+ specialists spanning industrial design, UX, strategy, and engineering. That combination shows up in its project list: a robotic arm accelerated to launch for Ally Robotics, a first-of-its-kind robotic air hockey table built with Microsoft AI. The company's work spans medical, robotic, and industrial equipment alongside standard consumer and software product design — a physical-plus-digital range shared by only a handful of names in this list.
Services and capabilities: Nomensa vs Fresh Consulting
| Capability | Nomensa | Fresh Consulting |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Nomensa vs Fresh Consulting
| Framework / platform | Nomensa | Fresh Consulting |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Nomensa vs Fresh Consulting
| Criterion | Nomensa | Fresh Consulting |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Nomensa vs Fresh Consulting
| Dimension | Nomensa | Fresh Consulting |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Financial services / fintech, Healthcare, EdTech | Healthcare, Consumer products, Enterprise transformation |
| Best use cases | Government or public-sector digital accessibility compliance, Banking or healthcare UX requiring built-in accessibility auditing | Robotics or industrial-equipment product design and engineering, Medical device UX and hardware design |
| Typical project type | Fixed project | Fixed project |
Nomensa vs Fresh Consulting: pros and cons
| Nomensa | |
|---|---|
| + | Accessibility expertise built into the practice since 2001, not added later as a compliance afterthought |
| + | 100+ people across Bristol, London, and Amsterdam is a genuinely large specialist UX team |
| + | Serves banking, e-commerce, education, government, and healthcare — sectors where accessibility compliance matters most |
| + | Independently founded and still operating under its original leadership focus |
| - | Accessibility-and-psychology specialization may be a narrower fit for clients whose priority is pure visual design |
| - | Pricing and minimum engagement size aren't published |
| - | European office footprint (Bristol, London, Amsterdam) offers less overlap with US or APAC business hours |
| Fresh Consulting | |
|---|---|
| + | 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof |
| + | Client work spans medical, robotic, and industrial equipment alongside consumer software |
| + | Named projects (Ally Robotics, Microsoft AI robotic air hockey table) demonstrate genuine hardware engineering capability |
| + | Nearly two decades of continuous operation since 2007 |
| - | Hardware-and-robotics emphasis may be a narrower fit for clients needing pure software/UI work |
| - | Pricing and minimum engagement size aren't published |
| - | Single primary office location (Bellevue) offers less multi-region delivery than larger networks |
Who should choose Nomensa?
A typical fit: government or public-sector digital accessibility compliance.
Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people. Minimum engagement starts at Not published. Works best with clients in Financial services / fintech, Healthcare, EdTech.
Who should choose Fresh Consulting?
A typical fit: robotics or industrial-equipment product design and engineering.
Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. Minimum engagement starts at Not published. Works best with clients in Healthcare, Consumer products, Enterprise transformation.
Decision matrix: Nomensa vs Fresh Consulting
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Nomensa |
| You need a large dedicated team for an ongoing programme | Fresh Consulting |
| Your budget is at the lower end | Compare: Nomensa (Not published) vs Fresh Consulting (Not published) |
| You need specialist depth in a specific vertical | Nomensa |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Nomensa vs Fresh Consulting
| Use case | Nomensa fit | Fresh Consulting fit | Winner |
|---|---|---|---|
| Government or public-sector digital accessibility compliance | Strong | Limited | Nomensa |
| Banking or healthcare UX requiring built-in accessibility auditing | Strong | Limited | Nomensa |
| Robotics or industrial-equipment product design and engineering | Limited | Strong | Fresh Consulting |
| Medical device UX and hardware design | Limited | Strong | Fresh Consulting |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Nomensa vs Fresh Consulting
Nomensa (3.9/5) is the stronger overall choice for most Product Design projects. Built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people.
Fresh Consulting (3.8/5) is worth a look if you need medical device UX and hardware design. If your situation matches that, Fresh Consulting is a competitive option.
Related comparisons
Nomensa vs Fresh Consulting FAQ
Is Nomensa better than Fresh Consulting?
Nomensa (3.9/5) scores higher overall, but "better" depends on your use case. Nomensa's strongest advantage: accessibility expertise built into the practice since 2001, not added later as a compliance afterthought. Fresh Consulting's strongest advantage: 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof.
How do Nomensa and Fresh Consulting differ in pricing?
Nomensa uses project-based (not published) pricing with a minimum engagement of Not published. Fresh Consulting uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Nomensa or Fresh Consulting?
Fresh Consulting is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Nomensa and Fresh Consulting?
Nomensa's primary differentiator is: built around accessibility and psychology-informed UX from its 2001 founding, now one of Europe's largest specialist UX agencies at 100+ people. Fresh Consulting's primary differentiator is: combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. They also differ in team size (100+ vs 150+), minimum engagement (Not published vs Not published), and primary industries served (Financial services / fintech, Healthcare vs Healthcare, Consumer products).
Verify all details directly with each company before making a decision.