Fresh Consulting vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of Fresh Consulting (3.8/5) overall. UXDA is the better choice for banks and fintech, exclusively financial-services UX. Fresh Consulting is the stronger option for Hardware/robotics product design alongside software UX. The right choice depends on your project size, budget, and required tech stack.
Fresh Consulting vs UXDA: head-to-head summary
| Criterion | Fresh Consulting | UXDA |
|---|---|---|
| Founded | 2007 | 2015 |
| HQ | Bellevue, WA, USA | Riga, Latvia |
| Team size | 150+ | 25+ |
| Rating | 3.8 / 5 | 4.3 / 5 |
| Primary differentiator | Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale | The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries |
| Pricing model | Project-based (not published) | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, CAD tools, React | Figma, Sketch, Design systems/Storybook |
| Industries served | Healthcare, Consumer products, Enterprise transformation | Financial services / fintech |
Fresh Consulting vs UXDA: overview
Fresh Consulting
Fresh Consulting has run out of Bellevue, Washington since 2007, growing to 150+ specialists spanning industrial design, UX, strategy, and engineering. That combination shows up in its project list: a robotic arm accelerated to launch for Ally Robotics, a first-of-its-kind robotic air hockey table built with Microsoft AI. The company's work spans medical, robotic, and industrial equipment alongside standard consumer and software product design — a physical-plus-digital range shared by only a handful of names in this list.
UXDA
Alex Kreger and co-founder Linda launched UXDA (Financial UX Design) in 2015, keeping the team deliberately small — 25+ multidisciplinary specialists in Riga, Latvia. A decade later, that narrow focus has produced 150+ banking and fintech digital platforms defined or governed across 39 countries. UXDA doesn't do branding or consumer-product work; every engagement is financial-services UX, making it the clearest single-vertical fintech specialist in this list.
Services and capabilities: Fresh Consulting vs UXDA
| Capability | Fresh Consulting | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Fresh Consulting vs UXDA
| Framework / platform | Fresh Consulting | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Fresh Consulting vs UXDA
| Criterion | Fresh Consulting | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Fresh Consulting vs UXDA
| Dimension | Fresh Consulting | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Healthcare, Consumer products, Enterprise transformation | Financial services / fintech |
| Best use cases | Robotics or industrial-equipment product design and engineering, Medical device UX and hardware design | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Fresh Consulting vs UXDA: pros and cons
| Fresh Consulting | |
|---|---|
| + | 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof |
| + | Client work spans medical, robotic, and industrial equipment alongside consumer software |
| + | Named projects (Ally Robotics, Microsoft AI robotic air hockey table) demonstrate genuine hardware engineering capability |
| + | Nearly two decades of continuous operation since 2007 |
| - | Hardware-and-robotics emphasis may be a narrower fit for clients needing pure software/UI work |
| - | Pricing and minimum engagement size aren't published |
| - | Single primary office location (Bellevue) offers less multi-region delivery than larger networks |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus gives it domain expertise generalist companies simply can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation compounds domain knowledge over time |
| - | The exclusive fintech focus is a real limitation for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs higher than most 25-person boutiques |
| - | Small team size (25+) caps capacity for very large, multi-workstream programs |
Who should choose Fresh Consulting?
A typical fit: robotics or industrial-equipment product design and engineering.
Combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. Minimum engagement starts at Not published. Works best with clients in Healthcare, Consumer products, Enterprise transformation.
Who should choose UXDA?
A typical fit: bank digital platform redesign.
The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Fresh Consulting vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Fresh Consulting |
| You need a large dedicated team for an ongoing programme | Fresh Consulting |
| Your budget is at the lower end | Compare: Fresh Consulting (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Fresh Consulting |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Fresh Consulting vs UXDA
| Use case | Fresh Consulting fit | UXDA fit | Winner |
|---|---|---|---|
| Robotics or industrial-equipment product design and engineering | Strong | Limited | Fresh Consulting |
| Medical device UX and hardware design | Strong | Limited | Fresh Consulting |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Fresh Consulting vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries.
Fresh Consulting (3.8/5) is worth a look if you need medical device UX and hardware design. If your situation matches that, Fresh Consulting is a competitive option.
Related comparisons
Fresh Consulting vs UXDA FAQ
Is Fresh Consulting better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. Fresh Consulting's strongest advantage: 150+ specialists spanning industrial design, UX, strategy, and engineering under one roof. UXDA's strongest advantage: exclusive financial-services focus gives it domain expertise generalist companies simply can't match.
How do Fresh Consulting and UXDA differ in pricing?
Fresh Consulting uses project-based (not published) pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Fresh Consulting or UXDA?
Fresh Consulting is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Fresh Consulting and UXDA?
Fresh Consulting's primary differentiator is: combines industrial design and hardware engineering (robotics, medical equipment) with software UX at 150+ person scale. UXDA's primary differentiator is: the only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (150+ vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Healthcare, Consumer products vs Financial services / fintech).
Verify all details directly with each company before making a decision.